Toto-Lotto Niedersachsen GmbH

The state lottery company of Lower Saxony conducts gaming on behalf of the state. It is also a member of the German umbrella organization, Lotto- und Totoblock, at national level.

Challenges

  • Development

    The Lotto Niedersachsen app was to be fundamentally reimagined, redesigned and implemented by apploft. while retaining its intuitive usability.

  • Market environment

    There are already some strong competitors in the lottery space, so it’s hard to compete in the app stores.

  • Branding

    The design of the app was to fit Lotto Niedersachsen as a brand.

Requirements

Around one in eight German citizens regularly plays the lottery, and increasingly so digitally. In order to do justice to this development and to assert itself against lottery offers without a state license, the LOTTO Niedersachsen app is to be developed into a „Best in Class“ app and position itself at the top of the lottery landscape.

In addition to the first-class implementation of the games 6aus49, EuroJackpot, Keno, Bingo, GlücksSpirale and TOTO, the LOTTO Niedersachsen app impresses with its smart personalization. The individual home screen reflects personal preferences and gaming habits. Push notifications inform users about draws and winnings.

A permanent team is constantly developing the app in a continuous update process. Numerous updates improve the app with new features or by improving existing functions.

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